Silver Basin Strategies Work with us
Est. 2025 Henderson, Nevada

Where Nevada campaigns are forged.

A full-service Democratic consulting firm serving candidates up and down the Nevada ballot. Data, polling, digital, mail, field, comms, compliance, and fundraising — all run in-house, all off the same voter file, all on our own platform. We do the whole thing.

Work with us See Foundry
Who We Are

One team. The whole campaign.

Founded in 2025 and based in Henderson, Nevada. Over two decades of combined experience in Nevada campaigns and outreach — built into one firm.

Local campaigns deserve the same tools national campaigns take for granted.

Silver Basin Strategies gives campaigns everything they need to win in one place: data, polling, voter contact, digital advertising, mail, creative, communications, compliance, fundraising, and day-to-day operations. There is no piece of a campaign we hand off to someone else.

We call it campaign in a box. You get a complete program, run by people who know Nevada's voters, its election law, and its media market — not five vendors trying to coordinate over email while your window closes.

It all runs off one thing: the data. Everything we recommend, every dollar we spend, and every door we send your team to starts with the numbers.

Data

Campaigns are won on the data.

Every campaign says it's data-driven. Most of them mean they bought a list. We mean we built the pipeline.

We process the statewide voter file ourselves, match it down to the individual household, and turn it into the universes your program actually runs on. Not a vendor's black box — a model you can interrogate, a win number you can defend, and a target list your field team can knock tomorrow morning.

The math
Your win number
What it actually takes to win this seat, in this cycle, at this turnout — not a guess pulled from the last race.
The universe
Who to talk to
Persuadable voters, base turnout targets, and the households worth a door — scored and segmented for every channel.
The tracking
Ballots returned
Live ballot-return and cure tracking through Election Day, so you always know how many votes you still need and where they are.
The feedback
What's working
Polling, contact data, and field results flow back into the same model. Programs get adjusted on what the numbers say, not on what felt right.

We own the pipeline.

Most firms rent their data stack and take whatever the vendor hands them. We process and match voter data in-house on Foundry. When a race needs something the off-the-shelf tools can't deliver, we build it — custom pipelines, custom models, custom universes. There is no ticket queue and no upcharge.

We know Nevada's file.

Nevada's voter file has its own quirks — registration patterns, mail-ballot behavior, county-by-county reporting, and rules that change between cycles. We work this file every day. That's the difference between a targeting universe that looks right on paper and one that holds up in the field.

The data drives everything.

Targeting, budget, message, mail drops, digital audiences, call time, and the doors your team knocks all come off the same numbers. Because we run every piece of the program, nothing gets lost translating between five vendors with five spreadsheets.

Practice

What we do.

Filing paperwork to victory party. We can run your entire campaign, or plug into the single piece you need most — and either way you get the same team, the same data, and the same platform behind it.

Strategy & Research

A clear read of the race before a dollar gets spent: where the votes are, who the opponent is, and what it will take to win. We dig opposition and vulnerability research out of public records and finance filings, run the self-research that tells you what's coming at your own candidate, and build a message that holds up under pressure. Then we write the plan — budget, benchmarks, and a calendar that works backward from Election Day.

  • Opposition research
  • Self-research
  • Message development
  • Campaign plan & budget
  • Path-to-victory
  • Benchmarks & calendar

Polling & Survey Research

We field our own polling in-house — no outside vendor, no waiting in someone else's queue. Benchmark surveys to establish where a race actually stands, message and ballot testing to find out which arguments move which voters, and tracking through the closing weeks so you know whether the program is working while there's still time to change it. Samples are drawn off the same voter file that builds your targeting universes, so what the poll says and what your field program does are working from one set of numbers instead of two.

  • Benchmark polling
  • Message testing
  • Ballot testing
  • Tracking polls
  • Voter-file sampling
  • Crosstab analysis
  • Fielded in-house

Data & Targeting

The engine under everything else. We process and match statewide voter data down to the individual household, build custom targeting universes for every channel, and model the numbers that decide a race — win number, turnout, persuasion, and ballot-return and cure tracking through Election Day. We work directly in VAN and build custom data pipelines when a campaign needs something off-the-shelf tools can't deliver.

  • Voter file processing
  • Household matching
  • Universe building
  • Win number modeling
  • Turnout & persuasion scores
  • Ballot chase & cure
  • VAN integration
  • Custom pipelines

Digital Advertising

Your message in front of the right voters on every screen they use. Connected TV and streaming, Meta and Facebook, YouTube, display, and search — with custom audiences built straight off your voter file rather than a generic demographic guess. We handle political ad authorization end to end, research the competition's spending through public ad files, and manage the buy so your budget goes where it moves numbers.

  • Connected TV & streaming
  • Meta & Facebook
  • YouTube & display
  • Search
  • Voter-file audiences
  • Ad authorization
  • Competitive ad tracking
  • Budget & buy management

Voter Contact

The part of a campaign most vendors will sell you and few will actually staff. We reach voters directly through peer-to-peer texting, phone banking, and door-to-door canvassing — all run on Foundry, our own platform. We build the programs, recruit and train the people, model the contact volume required to hit your targets, and run GOTV and ballot chase through the final stretch. Field data syncs back the same day it's collected.

  • Peer-to-peer texting
  • Phone banking
  • Door-to-door canvassing
  • Walk list & turf cutting
  • Volunteer recruitment
  • Staff training
  • GOTV operations
  • Ballot chase

Mail & Creative

Direct mail that lands, plus digital creative and in-house video production. We handle concept, copy, design, print management, and the mail house — and because the same team holds the data, every piece is built to move the specific voters the targeting says to reach. Photography, social graphics, palm cards, literature, and video all come out of the same shop.

  • Direct mail design
  • Print & mail house management
  • Video production
  • Photography
  • Social graphics
  • Literature & palm cards
  • Logo & brand identity

Comms & Earned Media

Coverage paid media can't buy. We build the press strategy, maintain a full Nevada media contact list, and pitch reporters directly. We write the releases, memos, statements, and endorsement rollouts that shape how a race gets covered, prep the candidate for interviews and debates, and handle rapid response when the other side moves.

  • Press strategy
  • Nevada media list
  • Reporter pitching
  • Press releases & memos
  • Endorsement rollouts
  • Debate & interview prep
  • Rapid response

Compliance & Finance

We keep campaigns clean and on time. FEC and Nevada state reporting, ActBlue and contribution reconciliation, campaign finance workbooks, vendor classification, and treasury support — backed by deep working knowledge of Nevada election law and filing systems. Compliance is not an afterthought here. It's part of the program from day one, because a filing problem in October can end a campaign faster than any opponent.

  • FEC reporting
  • Nevada state reporting
  • ActBlue reconciliation
  • Finance workbooks
  • Vendor classification
  • Treasury support
  • Nevada election law

Fundraising

The money has to come in for any of the rest to matter. We build prospect lists and donor materials, run candidate call time and finance tracking through Bellows — our fundraising system built into Foundry — and set up the tools that make giving easy. Bellows connects to ActBlue's APIs, so you can watch money land alongside your call time in one place, with every dollar tracked from first ask to deposit.

  • Prospect list building
  • Call time management
  • Donor materials
  • ActBlue integration
  • Finance tracking
  • Event support
  • Digital fundraising

Campaign Operations

The unglamorous work that decides whether everything else functions. Campaign launch and filing support, staff structure and hiring, budget management, vendor coordination, endorsement and questionnaire process, candidate scheduling, and the day-to-day management that keeps a program on calendar. If you need someone to actually run it, we run it.

  • Campaign launch
  • Filing support
  • Staff structure & hiring
  • Budget management
  • Vendor coordination
  • Endorsements & questionnaires
  • Candidate scheduling
Our Platform

Foundry.

Most firms rent their tools from a stack of outside vendors. We built our own. Foundry brings list building, canvassing, phone banking, and texting into one connected system. Your data lives in one place. Your programs talk to each other. You don't pay a different vendor for every piece of your campaign.

List Building

Turn the voter file into targeted universes for every channel of the campaign.

Canvassing

Walk lists and field data that sync back to your program as your team knocks.

Phone Banking

Built for volume and clean reporting — the numbers a real race demands.

Texting

Peer-to-peer that reaches voters directly at the volume the race calls for.

Bellows. The fundraising engine.

Baked directly into Foundry, Bellows runs finance call time and fundraising tracking and keeps your candidate's donor calls organized and productive. It connects to ActBlue's APIs, so you can monitor fundraising alongside call time — every dollar tracked from first ask to deposit, all in one place.

Who We Serve

Every level of the ballot.

Democratic candidates and causes across Nevada. We also partner with national consulting firms that need a team on the ground in the state.

  • U.S. Congress
  • County Commission
  • State Legislature
  • Municipal & City Council
  • Judicial Races

For national firms: Silver Basin is the Nevada partner who knows the state cold — the voter file, the media market, the election law, and the field of play in every county.

Our Team

The people behind the work.

Three partners. Two decades of combined experience in Nevada politics. One firm built to run the entire operation.

NF

Noah Fischel

Founding Partner · Campaigns Director

Noah has spent nearly a decade in Nevada campaigns and government. He started as Finance Manager on Chris Giunchigliani's 2018 gubernatorial campaign, then went on to manage races for the Nevada Senate Democrats and multiple other candidates. After time in state government at Nevada's Department of Employment, Training and Rehabilitation and in communications and legislative affairs at the Colorado River Commission of Nevada, he returned to campaigns full-time and founded Silver Basin. As Campaigns Director he leads the program on every race the firm runs.

KW

Kacie Westrich

Partner · Creative Director

Kacie leads creative across every Silver Basin campaign. She owns the look of a race from the first logo through the last mail piece — photography, social content, digital creative, literature, and the direct mail that lands in voters' hands. Her work starts from the targeting, not from a template: what a piece says and who it says it to are decided together, so the creative moves the specific voters the data points to. She's also the firm's scheduler, running the candidate calendar and keeping every deadline, drop date, and event in order across the whole program — plus a hand in the day-to-day field operation, which means the person designing the mail knows exactly what's happening at the doors.

CH

Chris Harding

Partner · Political Director

Chris runs political strategy at Silver Basin, and he's the one with his hands on the data and the field. He builds the targeting universes, models the numbers a race turns on, and turns the voter file into an actual plan: who the campaign needs to reach, how many of them there are, and what it will take to move them. Then he runs the field operation that turns that plan into votes — turf and walk lists, canvass and phone programs, ballot chase and GOTV. Same numbers from the strategy memo to the last door knocked on Election Day, because the person who built the model is the person running the program.

Selected Work

Races on the ground.

A partial roster of candidates and campaigns Silver Basin has worked with across Nevada.

Alex Pereszlenyi
Nevada State Assembly, District 29
2026 Primary — Won
Christian Solomon
Clark County Commission, District G
County
Joy Hoover
U.S. House of Representatives, NV-01
Federal
Dayton Vasquez
Nevada State Assembly, District 42
State
Rae Canady
Las Vegas Municipal Court
Judicial
Why Silver Basin

Built to run it.

Strategy is easy to sell and hard to run. We are built to do the work.

We know Nevada.
Our experience is built here, race by race, cycle after cycle.
We do the whole thing.
One integrated program. No hoping five vendors talk to each other.
We built our own tools.
Foundry and Bellows — one system we own, control, and improve.
We run on data.
We process the file ourselves. Targeting, spending, and message all start with what the numbers say.
We execute.
The plan only matters when it turns into knocked doors and cast ballots.
Work With Us

Running a race in Nevada?

If you're running a Democratic campaign in Nevada and you want a team that can do all of it — data, digital, mail, field, fundraising, compliance — let's talk.

info@silverbasin.vegas
Silver Basin Strategies
Henderson, Nevada